Anuroop Wiwaha is the largest Marathi and Gujarati-speaking Communities matrimonial service.
Find your life partner on the go! Introducing Anuroop Wiwaha mobile app!

Catering to Diverse User Needs

The app needs to cater to a wide range of cultural backgrounds and religious beliefs.

Monetization

Balance offering freemium features with premium subscriptions that unlock advanced features.

Fake Profiles and Scams

Implement verification processes and user reviews to identify and remove fake profiles.
Utilize AI tools to detect suspicious activity and employ human moderators for additional security.

User Engagement

Keep users coming back by offering new features, events, and personalized recommendations.
Prioritize user experience (UX) with an intuitive and user-friendly interface.

Data Security and Privacy

Implement robust security measures and ensure data privacy compliance with relevant regulations.

Provide clear and transparent communication on data usage policies.

Advanced Search and Filters

Implement detailed profile creation with various filters based on demographics (age, location, religion, etc.), lifestyle choices, and even compatibility factors (Kundali matching).
Develop a robust search algorithm that efficiently matches user preferences with potential partners

Profile Management

Allow users to create comprehensive profiles with photos, videos, and detailed bios.
Include features for profile editing and privacy controls

Communication Tools

Integrate features like secure messaging, chat functionality, and maybe even video calls.
Consider implementing "interest" features like likes or winks for initial interactions

Matching Algorithms

Develop sophisticated algorithms that go beyond basic filters. Consider AI and machine learning to analyze user behavior and suggest compatible matches based on personality traits and interactions

Community Building

Include features like forums, blogs, or virtual events to foster a sense of 
community and interaction amongst users.

Safety and Security

Implement robust security measures to protect user data, including photo verification, user reviews, and reporting mechanisms for inappropriate behavior.


Ensure data privacy compliance with regulations like GDPR.

Our style guide was thoughtfully created to uphold a unified visual identity. We embraced a clean and modern design, emphasizing user-friendly elements.

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