Project
Web-App
W Optics – Vision Care Platform
platform
Website
Category
- Healthcare
- E-commerce
- SaaS
Live view
Timelines
1 year
Service we provided
- Frontend,
- Backend,
- Mobile App,
- E-commerce Platform Development,
- Online Appointment Booking System,
- Dynamic Product Catalog Integration,
- Responsive UI/UX Design
About the Project
W Optics is Singapore's largest vision care flagship store, offering a wide range of optical solutions and products. The platform provides tailored vision care services, including eye examinations, myopia management, and a comprehensive selection of eyewear. Our team was responsible for developing a user-friendly website that allows customers to book appointments, browse products, and access vision care services seamlessly.
Problems
- Limited Online Presence: W Optics lacked a robust online platform to showcase their products and services effectively.
- Manual Appointment Scheduling: Customers had to book appointments via phone or in-person, leading to inefficiencies.
- Static Product Catalog: The existing product catalog was not dynamic, making it challenging to update and manage inventory.
- Non-Responsive Design: The previous website was not optimized for mobile devices, affecting user experience.
Challanges
- Integrating E-commerce Functionality: Developing a secure and scalable e-commerce system to handle online transactions and product management.
- Implementing a Dynamic Appointment System: Creating a real-time booking system that syncs with store schedules and sends automated confirmations.
- Designing a Responsive UI/UX: Ensuring the website is accessible and user-friendly across various devices and screen sizes.
- Third-party API Integration: Integrating with external services for payment processing and inventory management.
Our Solution
- Developed a Comprehensive E-commerce Platform: Built a secure online store featuring a dynamic product catalog, shopping cart, and checkout process.
- Implemented an Online Appointment Booking System: Created a user-friendly interface for customers to schedule appointments, with real-time availability and automated notifications.
- Designed a Responsive Website: Ensured optimal performance and accessibility on desktops, tablets, and smartphones.
- Integrated Third-party APIs: Connected with payment gateways and inventory management systems to streamline operations.
Case Study Results That Prove Digital Success
Explore how our tailored tech solutions have delivered measurable business outcomes; from increased engagement to higher sales and accelerated growth.
52%
Increase in User Retention
52+
Startups & Enterprises Scaled
52%
Boost in Conversion Rate
Design Process
Research
In the research phase, we comprehensively study user needs, behaviors, and pain points through methods like interviews and data analysis to inform the design process effectively.
Design
During the design phase, we create wireframes and prototypes, visually conceptualizing solutions. These serve as blueprints for the user interface's structure, layout, and functionality.
Testing
In the testing phase, we gather user feedback on prototypes, assess usability, and refine designs. This iterative process ensures the final product meets user expectations and needs.
Implementation
In the implementation phase, we focus on translating the designed user interface into a functional product, adhering to the established design guidelines and aesthetics. - implementation
Style Guide & Component
Our style guide was thoughtfully created to uphold a unified visual identity. We embraced a clean and modern design, emphasizing user-friendly elements.
Visual Output
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Showcase of Our Recent Work
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